I found this over at Make Magazine. A guy named Eric von Hippel explains how the Lego Company has embraced us (meaning unconventional users, or Hackers) and exceeded their expectations with sales of Mindstorms products.
The focus of my blog is Lego and Lego Mindstorms. You’ll see lots of stuff here that is not made by or out of Lego. That doesn't mean that it isn't related. That’s my way of trying to inspire my readers to think about creations that don't have instructions written by Lego. I have a belief that if you are not stretching your mind, your imagination and your abilities you’re not accomplishing much at all.